Don Julio Tequila is the culmination of passion, craft and family. To celebrate this, we decided to first celebrate Don Julio himself and the incredible story of how he created the first ever luxury tequila via a tribute film leveraging his actual words. The client loved the video so much, they premiered it at the Sundance Film Festival. We then built out the campaign with a true omnichannel campaign through social, in-store and the on-premise – including impactful and arresting POS, Print, Recipes, and elements.
We then flexed the campaign during different targeted pulses throughout the calendar year including Cinco De Mayo and the Dia De Los Muertos. All elements were specifically designed to highlight the craft of the liquid and the passion behind the brand.
Chris Stevenson 