Diageo challenged us to help define their portfolio of brands through omnichannel activations with a focus on the on and off premise. Each one was exciting and challenging as we sought to capture the distinct voice and tone of the individual spirits. For Dickel Whiskey, we wanted to break away from tired whiskey pretensions and old-school cliches, so we developed this bright campaign with playful headlines, diversity and non-traditional drinking vessels to separate us from your grandpa’s whiskey.
Seagram’s wanted consumers to think beyond the classic Seven and Seven cocktail. So we created a campaign that celebrated the portfolio of flavors, highlighting the ingredients along with contemporary headlines relevant to our target today. The campaign came to life in-store but primarily through a robust social media campaign that touted the vast variety of cocktails and concoctions you can make with your favorite Seagram’s.
We all know Bailey’s is delicious. But it’s also a little indulgent. So we created this fun campaign that revolved entirely around the lightness of a new reduced-calorie Bailey’s offer. Everything from the cloud shaped danglers and floor decals, to the light fluffy look and feel of the POS and even the floating bottle helped to make it deliciously easy for people to try it!
Hugely popular among the Hispanic community, Tamarind directly tapped into the culture and spirit of our target. Fun, vibrant and authentic, we offered up a delicious and exciting way for Smirnoff to spice up your Cinco and Dia de los Muertos.
Chris Stevenson 