Love your heart so you can do what you love. We created a user-generated experience for Cheerios where we invited people from all walks of life to tell us what they love to do – connecting it to Cheerios’ heart-healthy message. To bring this to life, we captured stories from the street, sent out video kits, and solicited submissions online. The website featured a gallery of some of the amazing stories we received and used social media to promote sharing. All together we received thousands of stories, videos and submissions.
Chris Stevenson 