Kinderkreis
This fake German TV show about Fruit Gushers generated over 3MM hits on YouTube – plus over 1MM in user generated parodies. Conan O’Brien danced to it on his show, which is awesome. To this day there is an on-going online debate whether it’s a real show or not.
(Press: ET Weekly, Archive Magazine, Communication Arts, over 200 blogs etc)
Kinderkreis was only one of many pieces of content we created for the “Beware the Gush” campaign. On-package codes enabled kids to discover these fun, very weird, bits of content online. All pieces of content provided a surprising and unique “gush” experience.
Chris Stevenson 