Being a princess doesn’t mean falling in love and living happily ever after anymore. Being a princess means you can do anything and be anything. Under the new “Dream Big, Princess” platform, we were challenged to use social media to inspire and empower girls to believe in themselves and their dreams. Every month we created a calendar of content – below is a very small sample of what we produced.
Activation where girls are encouraged to send in pictures of them traveling with their Ariel dolls to help “fill out her passport” with integration with the Disney Park app.
Chris Stevenson 