From TV to everything digital. We decided to let kids replace their world with Fruit by the Foot. We even replaced all the best known viral videos at the time with FBTF. (With the exception of Double Rainbow Guy – he threatened to kill us if we did. No joke).
TV
Series of Fruit by the Foot Replacements gone wild.
Website
Extending the success of the Replacement TV spots, we created the Replacement Help Center online destination where kids could find content, tips, and tools to replace their digital experiences with Fruit by the Foot.
Chris Stevenson 