People love charcuterie. But the data shows that people are also very intimidated by it. So how do we make consumers confident when it comes to designing their boards? Well, we made it exceedingly approachable by positioning Boar’s Head as your expert guide who can show you How 2 make your charcuterie dazzle in just two easy steps! We then surrounded the in-store with a robust Pinterest campaign showing off the endless possibilities while inviting our shopper to share theirs. This program just launched, but has already smashed engagement goals with an over ten-fold increase from the previous program.
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Chris Stevenson 