Tomato
TV spot we created to launch Progresso’s new Recipe Starters.
Facebook
All creative drove to our FB recipe page and mobile app where consumers can quickly explore and access the many recipes.
https://www.facebook.com/Progresso/app_403088746415995
Digital Media
Flexible banners enabled consumers to rollover to reveal recipe ideas. Every time a user rolled over a can, a different recipe is served up.
Video Banners
We created a series of step-by-step recipe videos showcasing how easy it is to make amazing meals with Recipe Starters.
Rich Media
Rich Media units act like mini-microsite experiences where consumers can watch videos, get recipes, download coupons and learn about the product without ever leaving the site they are on.