No artificial ingredients. No extra stuff. Yes award winning campaign! This Effie winning, omnichannel campaign kicked off with a nation-wide OOH media buy with contextually written lines for the theaters, ballparks and locations and cities they were in. We then brought the campaign online and in-store with a summer prizing program, tea sampling program, social media activation and branded give-aways. All together, the campaign resulted in a big boost in sales while also netting us a Silver Effie in the process.
Chris Stevenson 