FIBER ONE: Magic Brownie Adventure
A fictional trailer for “the next” Cheech & Chong movie to help launch the new Fiber One Brownie. We created this campaign targeting Boomers nostalgia for the 60s and wrapped it up with the line “Now that you are getting older, you need a new kind of magic from your brownies – the magic of fiber.” The fact that NPR’s Wait Wait Don’t Tell Me featured it as one of their questions was my favorite part, but overall it generated […]
Categories: Fiber One